I haven't posted anything for ages, but I haven't forgotten you guys.
So I'm wishing you, and those around you, a fantastic Christmas and an awesome year to follow.
Hopefully 2009 will bring a new "Advertising etc" ;)
All the best guys.
Thursday, December 18, 2008
Wednesday, October 29, 2008
I'm a huge fan of Beardyman, so it's with great pleasure I share with you his latest colaboration with mr_hopkinson. If you get a chance to watch this guy live, go, don't think twice. It's a hell of a show! You might know him from "Kitchen Diaries"
Tuesday, October 28, 2008
This one is a shameless self-promotion as I am the Art Director responsible for this TV Advert for Relance, a new Portuguese magazine covering various subject matters, such as Design, Fashion, Architecture, Food, etc. One of the reasons I have been so busy, and haven't been able to post much. Hope you guys like it. Do give me your feedback and let me know what you think.
The concept of the ad is that the subjects are being compressed into the magazine.
We had a purpose built machine to smash the objects, and then we filmed them with a special high speed camera, which I'm sure some of you guys already know, called Phantom. This impressive camera films at 1000fps in High Definition. The process was a lot of fun and very unpredictable. You just want to keep smashing stuff and trying new things.
Voice over says: "A mindful look at everything contemporaneous."
Agency: Uzina (Lisbon, Portugal)
Creative Director: Gustavo Suarez
Art Director: André Breda
Copywriter: Bob Ferraz
Account Director: António Roquette
Production Company: Garage Films (Lisbon, Portugal)
Director: Enrique Escamilla
Photography Director: Carlos Lopes (a.k.a Cácá)
Executive Producer: Miguel Varela
Editor: Marcos Castiel
Post-production Director: Marta Metrass
Post-Production: Ingreme (Lisbon, Portugal)
Phantom Operator: Raoul Rodriguez
Music Supervision: Level Two Music (Australia)
Song: QUA - Painting Monsters
Composer: Cornel Wilczek
Sound post-production: Ameba (Lisbon, Portugal)
I'm sure you've notice the lack of posting.
I'm sorry but the past weeks have been hectic with work here at the agency. We're trying to kick the financial crisis ass :p
That, and the fact that I'm trying to "re-design" Advertising etc. New look and very probably new name, plus a very likely move to WordPress, as I keep having trouble with posting and editing html on Blogger. Hopefully it will be better, more organized and with more original content.
Meanwhile, there might be a few glitches on the blog, but hopefully it will be worthwhile.
All the best,
Posted by Advertising etc at 6:22 pm
Thursday, October 16, 2008
All you here about in the news is money, specially with the loom of the financial crises.
Anyway, I'm posting about money to, however, I'm sure you won't mind to listen to this video. Fantastic classic from Pink Floyd, which I think is very appropriate for the times we're in.
Wednesday, October 15, 2008
People Tree might pop-up in a lot of posts today all around the web, as it's Blog Action Day. Anyway, I didn't know about this shop till I was looking around on the web a few minutes ago for a cool fair trade shop to post about. Found this one, I think its worth a look as they sell some simple, yet very nice t-shirts, and other clothing items. And it's fair trade, so, not only are they nice items, they will also be good for your karma :p
Here's People Tree's mission statement:
* To support producer partners' efforts towards economic independence and control over their environment and to challenge the power structures that undermine their rights to a livelihood.
* To protect the environment and use natural resources sustainably throughout our trading and to promote environmentally responsible lifestyles and environmental initiatives to create new models to promote sustainability.
* To supply customers with good quality products, with friendly and efficient service and build awareness to empower consumers and producers to participate in Fair Trade and environmentally sustainable solutions.
* To provide a supportive environment to all stakeholders and promote dialogue and understanding between them.
* To set an example to business and the government of a Fair Trade model of business based on partnership, people-centred values and sustainability.
If you know any other worthy fair trade shops, let me know.
Friday, October 03, 2008
What a fantastic guerrilla campaign. Wish they did this here in Portugal.
Via: Friday Linkage
Wednesday, October 01, 2008
This viral isn't new, you have probably seen it before. Anyway, the animation, and specially the retro looking illustration are pretty good. So here it is, for you to see again.
Agency: Dentsu Canada
Friday, September 19, 2008
D&AD has just launched their Awards Annual online for the first time. For the time being it's free, but that will change in a month. So, unless you're a member, see it now. I think KentLyons did a very nice job with the web design. Although one of my colleagues has already complained about the navigation, I managed fine. Let me know your thoughts.
Via: CR Blog
Monday, September 15, 2008
Epic ad to celebrate the 122 years of Hovis. 6 days of filming in Liverpool (UK) and over 800 extras were needed to make the 122 seconds spot. I like it. A lot!
Agency: MCBD, London (UK)
Creatives: Danny Hunt, Gavin Torrance
Production: Rattling Stick, London (UK)
Director: Ringan Ledwidge
Producer: Sally Humphries
Post Production: The Mill, London (UK)
Very sexy ad for Levis. Created by Bartle Bogle Hegarty (London, UK) and produced by Sonny (London, UK). Directed by Jeff Labbé.
This ad also marks the 25 years collaboration between BBH and Levis.
Via: The Guardian
Thursday, September 11, 2008
Have you seen the new campaign for Nike women? Fantastic work by W+K Amsterdam. Although they do remind me a bit of the stories by Adidas. However, don't miss them. My favorite is Nicola Spirig. Awesome animation.
Wednesday, September 10, 2008
Very funny advert for Axe (aka Lynx). I'm guessing, that as usual with Axe adverts, they will also take a few prizes with this one. I like it a lot. Great work by Vegaolmosponce (Argentina).
Wednesday, August 27, 2008
Weird but funny commercial by Lapiz (A division of Leo Burnett Chicago dedicated to the Hispanic market in the US).