Epic ad to celebrate the 122 years of Hovis. 6 days of filming in Liverpool (UK) and over 800 extras were needed to make the 122 seconds spot. I like it. A lot!
Agency: MCBD, London (UK)
Creatives: Danny Hunt, Gavin Torrance
Production: Rattling Stick, London (UK)
Director: Ringan Ledwidge
Producer: Sally Humphries
Post Production: The Mill, London (UK)