Awesome viral/guerrilla/action/PR stunt, whatever you want to call it, for the new Adidas Ajax football shirt. By TBWA\ (I'm guessing Amsterdam)
Via: The Arab Aquarius
Thursday, July 10, 2008
Swapping Shirts with Strangers
Posted by
Advertising etc
at
12:31 pm
Labels: adidas, advertising, Ajax Amsterdam, football, football jersey, football shirt, guerrilla, TBWA, TBWA\Amsterdam, viral
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