Monday, January 21, 2008

Diesel: Live fast

I don't think this Diesel campaign is as good as some of the previous, however, as usual the photography and production is pretty good. Let me know your thoughts on this campaign. Is the formula loosing its charm?

Agency: Marcel (Paris, France)
Creative Directors: Frederic Temin, Anne de Maupeou
Art Directors: Nicolas Chauvin, Romin Favre
Copywriters: Eric Jannon, Dimitri Guerassimov
Photographer: Laurie Bartley

Via: NOTCOT/I Believe in Advertising


poshpipa said...

I think this campaign it's as good as the previous and also reflects the spirit of our times: after the global warming ready and the human after all , they show us the live fast concept - people are always running and living crazy like it's their last day on earth.
I don't think the Diesel ads have a formula but a great concept that's just getting started.

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