Thursday, November 15, 2007

Nike: LeBron V

Agency: Wieden & Kennedy Tokyo (Japan)
Creatives: Driscoll, Hutch

Via: Wieden+Kennedy Studio


Josh Klein said...

Do you think they're branding him as Michael Jordan 2.0? It doesn't seem like there is much of a LeBron-specific brand.

Advertising etc said...

Hi Josh. I'm not really a follower of basketball, so I don't really know what LeBron's style of play is like. However, I definitely see an Air Jordan moment at the end of the ad. So, you're probably right.
I do like how they finish "you don't want to be me, you want to be better than me". The press/poster titles are quite good to.

As basketball ads I much rather prefer Nike's Beijing Young Masters
also by W+K (Shangai). See it for yourself --->

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