In the 1970s and 80s BMW invited some of the worlds best artists to use Le Mans BMWs as their canvases. The result became the BMW Art Car exhibition. To promote it when it came to Auckland, they commissioned local artists to take existing BMW billboards and turn them into art.
Credits:
Agency: Colenso BBDO, New Zealand
Via: directdaily/Ads of the World
Friday, September 21, 2007
BMW: Art Cars
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