£5000 in £10 and £20 notes were individually dropped around the streets of London with a removable sticker that read, Carlsberg don’t do litter. But if they did it would probably be the best litter in the world’.
Agency: Saatchi & Saatchi London (UK)
Creative Directors: Kate Stanners, Richard Denney, Dave Henderson
Creatives: Rob Porteous, Dave Henderson
Via: Adverbox / best ads on tv