The debut of interactive crowd gaming in movie theaters. Captured opening weekend of Spider Man 3 in Los Angeles. Created by SS+K in collaboration with Brand Experience Lab for msnbc.com.
Via: Clube de Criativos de Portugal
Monday, June 04, 2007
Human Joysticks
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Labels: Brand Experience Lab, cinema, human joysticks, interactive, interactive crowd gaming, los angeles, motion camera, movie theater, msnbc.com, new media, SS+K
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